“And as we let our own light shine, we unconsciously give other people permission to do the same.“
Above is my favorite quote. I repeated it to myself on a daily basis.
It’s the belief that guides everything we do at digitalundivided (DID), the company I founded, that finds, trains, and supports urban entrepreneurs with a focus on women.
However, I didn’t truly understand what the quote meant until we decided to run a Kickstarter campaign for our #ReWriteTheCode documentary. #ReWriteTheCode is the final project of #ProjectDiane, a data collection project we started in Feb 2015 to find, document, and share details on black women startup founders.
#ReWriteTheCode’s Kickstarter campaign launched in June and because so many people were generous to us, I strongly felt the need to do a “Return on Generosity” (ROG) and share what we learned about running a successful Kickstarter campaign.
But before I talk about the “HOW” of running a successful Kickstarter, I wanted to give a bit of context to “WHY” we ran the campaign.
Tech has had a life-changing positive impact on my family. It has given me, and the people I love, so much.
My dad was a brewery worker who at 36 years old fell in love with C++ and became an engineer at Digital Equipment-Microsoft-EMC2 (in that order). We had a VAXmate in our living room. I was forced to learn basic code at age 8, on a green screen using the DOS prompt, so I could publish the weekly newsletter I edited for the other kids in our apartment complex. I was a teen member of the Twin Cities chapter of the Black Data Processors Associates (BDPA). I have a graduate degree in a STEM field from Yale. I married a Software Engineer. My brother is an executive at Oracle. I created one of the first, and one of the most beloved, fashion blogs, which I sold in 2014.
Written by Kathryn Finney